Andrew Miller

Brand Spirit

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Brand Spirit is a project by Andrew Miller consisting of 100 photographs of 100 items under $10. Every item has been painted completely white and photographed against a white background in an effort to hide the branding. It is particularly interesting in objects such as the New York Times which is unrecoginasable. Contrastingly, objects such as the Mac are still identifiable and it shows the imprint of branding on society. The concept is simple, yet strong. The photographs are clean and interesting.

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